the SOCIAL
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In 2022, social media advertising will officially beat out TV advertising by 3 billion dollars and there is no sign of that shift slowing anytime soon. “Zenith predicts social media will be the fastest-growing channel between 2021 and 2024”. Time to get caught up on all things social advertising!

TikTok has always been a few steps behind in creator efforts, but it seems they are taking steps forward. TikTok is working to promote long-form content with more opportunity for creator monetization, both within the app and via third-party apps such as its first subscription comedy series.

Snapchat conducted two studies analyzing Snap ad formats and AR tools within Snapchat campaigns. They found that interactive features, a frequency sweet spot, and utilizing different AR tools was key to boosting performance and brand affinity. Find out how you can grow those campaign numbers with Snap ads.

Looking to boost your LinkedIn profile or company page? Social Media Today shared what type of content is seeing record engagement on the platform. From native documents to videos, make sure your great content is being seen and reaching new audiences!

The Point Of View (POV) trend is used by TikTok creators to depict situations that are happening in real time and give the viewer the impression that they are in the room with them. It is seen through the eyes of the audience. For example, a POV video can place you in what it was like to grow up in the 2000’s, or it could be a POV of you texting your mom, how that conversation goes and how you react. The best part about this trend is that the possibilities are endless. With a complete plot and a distinct viewpoint, you can speak to your audience on a personal level that expresses your personality. Test it out for yourself!