broadhead, a leading independent marketing agency, today announces the launch of Fame Sport, a boutique consultancy dedicated to maximizing the intersection of brands, audiences and sports. With a focus on strategic partnerships, compelling stories, athlete alignment and media planning, Fame Sport will help brands engage with sports audiences by leveraging cultural insights and data-driven decision-making.
Fame Sport will be jointly led by Patrick Campion and Lynne Robertson, two seasoned marketing leaders with deep expertise in brand partnerships, sports marketing and retail innovation. Campion, formerly the vice president of marketing at Sleep Number, spearheaded the company’s sports marketing strategy, including its industry leading NFL partnerships. Robertson, a visionary in brand and retail strategy, previously purchased and transformed Fame Retail from Omnicom, taking the agency fully independent before its acquisition by broadhead in 2022.
Operating as an independent consultancy under the broadhead umbrella, Fame Sport will have access to the agency’s diverse bench of specialists across disciplines from strategy to data science and analytics, to media and experiential.
“Sports marketing is at an inflection point,” said Patrick Campion, Fame Sport EVP and partner. “The intersection of data and culture presents an untapped white space where brands can forge deeper connections with audiences. Our focus will be on creating strategic partnerships that move beyond sponsorships and into meaningful, measurable brand engagement.”
“Fame has always been about building emotional connections between brands and consumers,” said Lynne Robertson, EVP and partner, Fame Sport. “Now, we’re extending that legacy into the world of sports, bringing fresh perspectives and a results-driven approach that redefines how brands activate within this space.”
“The launch of Fame Sport represents a natural evolution for broadhead,” said Dean Broadhead, broadhead CEO. “Sports are a powerful conduit for audience engagement, and our ability to marry data-driven insights with creative storytelling will bring new opportunities for brands looking to make an impact beyond the game.”
Fame Sport is now actively engaging with brands and sports properties to develop customized strategies that deliver lasting value. For more information, visit famesportco.com.
About Fame Sport
Fame Sport is a strategic sports marketing consultancy that authentically connects brands with audiences through strategic partnerships, compelling stories, athlete alignment and smart media planning. We deploy data-driven insights to craft impactful engagements that transform fans into loyal advocates and moments into brand movements.
About broadhead.
broadhead is a 150-person, employee-owned, data-driven creative agency with offices in Minneapolis, Charlotte and Milwaukee. Broadhead ranks among the nation’s top 40 independent marketing agencies, serving a diverse roster of Fortune 500 clients in the food, agriculture, healthcare, transportation and retail arenas. broadhead offers core services in strategy, creative, content studio, media planning/buying, environmental design, public relations, social, data science, digital experience and CRM.
A member of the Association of National Advertisers (ANA), the American Association of Advertising Agencies (4A’s), and the American Advertising Federation (AAF), broadhead is committed to diversity, equity, and inclusion and achieved its Workplace Enlightenment Certification from the 4A’s in 2022. For more information, visit broadheadco.com.