April Social Scoop: Do You Really Need ChatGPT? Plus, an Introduction to Lemon8

Social Scoop

Emily Rinde | Agency Communications Director

Happy Spring (TBD here at broadhead HQ, where snow is in our not-so-distant past), social scoopers! In this month’s issue, we’re looking at how ChatGPT might affect social content and community managers, we’ll introduce you to Lemon8 (the newest social network on the block), give you a sneak peek at Instagram Channels and more!  

Can ChatGPT build an entire brand? 

tldr; yeah, pretty much.  

That said, do you really need to start using it at work? If you ask Jack Appleby of Marketing Brew, the answer is a resounding “yes”. He recently conducted an experiment to see if ChatGPT could build a brand from scratch — name, tagline, social media post ideas and copy. The results were, well…  

You’ll need to check it out for yourself. 

What is Lemon8 and why is everyone talking about it on TikTok? 

No, it’s not Beyoncé’s award-winning sixth studio album. TikTok’s parent company, ByteDance, is launching Lemon8 in the U.S. and TikTok users are describing it as “if Instagram and Pinterest had a baby.” The user base is soaring, as told by the App Store lifestyle charts. But since it’s owned by the same parent company as TikTok, it may only be a matter of time before it’s under scrutiny, too.  

Learn more and let us know if you try it! 

Introducing Instagram Channels 

Big news from the CEO of hoodies, gray t-shirts and Meta: Instagram is rolling out a new, one-to-many broadcast chat as a way for creators to update followers within the app. Capabilities include text, images, polls, reactions and more. Anyone on Instagram can view Channels content, but only those who join the Channel will be notified when their favorite creators post.  

Read on to see if it’s something you’d use. 

TikTok Launches New Push for In-Stream Shopping 

So, you’re saying it’s going to be even easier for us to buy that Eras Tour outfit we keep seeing in our FYP? TikTok is currently inviting select retailers to experiment with in-stream shopping features with clickable links on videos and within livestreams. Think in-stream shopping will be the next big thing?  

Get the details. 

Instagram Announces Major Updates to Reels 

The latest trends are soon to be at creators’ fingertips, per Instagram’s most recent announcement. Coming soon to Reels: 

  • Central destination to find trending audio and hashtags 
  • Redesigned editing experience bringing together video clips, audio, stickers, and text 
  • New insights on total watch time and average watch time to help you better understand how your Reels are performing, plus new recognitions for hitting key milestones 
  • Updates to gifts, including an easier way to recognize fans and bringing gifts to more creators internationally 

Editing improvements are coming, too, with an easier interface that allows users to bring together video clips, audio, stickers, and text all in one simple screen. Oh, and improved insights.  

All the reel-y big things coming to Reels. 

Did something pique your interest in this month’s Social Scoop? Have a topic you’d like us to cover? We’d love to chat. Let’s connect