The employee-owned agency will support the food and lifestyle brand as it launches new baking mixes and cookware products
Cravings, the food and lifestyle brand born out of Chrissy Teigen’s award winning cookbooks, has named broadhead, one of Minneapolis St. Paul Business Journal’s fastest growing private companies, as its first agency of record.
The full-service, employee-owned agency will lead brand strategy, content strategy, public relations, influencer marketing, organic and paid social media, performance marketing and analytics for the entire Cravings product line, including baking mixes, cookware, cookbooks, and more.
“With their expertise in lifestyle food brands as well as retail, I knew broadhead would be the ideal partner for us,” said Cravings CEO Danyel O’Connor. “Their approach to marketing is the perfect combination of strategy and analytics — with a good dose of levity, which is important for our brand as we grow our consumer base and spotlight Chrissy’s fun, food-loving personality.”
Cravings is known for its crave-worthy content and an active foodie community, and in recent years the brand has added commerce to its focus areas with the addition of complementary product lines that make indulgence accessible while celebrating food-inspired moments. Recently, Cravings debuted its first-ever CPG offering with a line of easy-to-use baking mixes, which launched in Bristol Farms earlier this year and recently in 1,600 Kroger stores nationwide. Cravings will continue to expand into additional retailers this fall.
“It’s been great to watch Chrissy and the entire Cravings team expand this incredible lifestyle brand and we’re thrilled to partner with them,” said broadhead CEO Dean Broadhead. “Consumers love Chrissy’s approachable personality and affordable cookware and we’re eager to get even more products into the hands of those who are passionate about home cooking and baking.”
broadhead has a long history of powering brands that transform how people eat, move and live — brands like Driscoll’s, Good Foods, good2grow, Wisconsin Cheese and Bushel Boy. To see more work, visit https://broadheadco.com/work/.
broadhead is a 180-person, employee-owned, data-driven creative agency with offices in Minneapolis, Charlotte and Portland. Doubling in size over the past two years, broadhead ranks among the nation’s top 40 independent marketing agencies, serving a diverse roster of Fortune 500 clients in the food, agriculture, healthcare, transportation and retail arenas. broadhead offers core services in strategy, creative, content studio, media planning/buying, environmental design, public relations, social, data science, digital experience and CRM.
A member of The American Association of Advertising Agencies (4A’s), broadhead is committed to diversity, equity and inclusion and achieved its Workplace Enlightenment Certification from the 4A’s 2022.