Company’s second acquisition this year will expand experiential marketing capabilities for brands transforming the way we eat, move and live.
broadhead, an independent, full-service marketing agency serving brands that transform the way we eat, move and live, today acquired Minneapolis-based agency Fame. The acquisition, broadhead’s second in 2022 and third since 2019, will further expand the agency’s experiential marketing capabilities.
Fame has helped brands – including Best Buy, St. Jude Children’s Research Hospital and Revlon – engage through multi-dimensional experiences that are designed to delight, inspired by human insights, backed by data and optimized by emerging technology. Lynne Robertson, who purchased the storied agency in 2015 from Omnicom Group and has since served as chief executive officer, will remain president of Fame and serve on broadhead’s executive leadership team.
“We are incredibly proud of the transformational work we’ve done with some of the world’s most iconic brands,” said Robertson. “My team is excited to continue this great work with broadhead. Their deep bench in strategy, engagement and data analytics largely expands our experiential capabilities and we can’t wait to see what we can accomplish together for our agency and our clients.”
The acquisition comes during a period of monumental growth for broadhead, which earlier this year also acquired HMH Agency, a Portland-based firm known nationally for its creative work powering brands that are driving the future of transportation. Since January, broadhead has nearly doubled the size of its team, expanded to new offices in Portland and Charlotte, and grown its revenue by 70%. The company has also expanded its offerings with strategic hires in the fields of data science, predictive analytics and brand strategy.
“Experiential engagements are some of the most important touchpoints in a consumer’s experience with a brand, and no one knows how to engage them as powerfully and authentically as Fame,” said Dean Broadhead, chief executive officer, broadhead. “Combining our expertise will allow us to deliver more impactful work for clients and accelerate our growth on a national scale.”
broadhead is an independent, employee-owned, full-service marketing agency with offices in Minneapolis, Portland and Charlotte. Founded in 2001, broadhead serves a diverse set of Fortune 500 clients that are transforming the way we eat, move and live and is a member of The American Association of Advertising Agencies (4A’s). broadhead is committed to diversity, equity and inclusion and achieved its Workplace Enlightenment Certification from the 4A’s 2022. For more information, please visit broadheadco.com.
Fame is an award-winning brand experience agency that creates multidimensional experiences designed to delight for some of the world’s most recognized brands. Founded in 1991, and independent since 2015, Fame drives emotional connection with consumers in retail, health, wellness and beauty. For more information, please visit thisisfame.com.