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Last month we shared data on the rise of YouTube Shorts. Now we’re sharing more tricks on how to optimize your YouTube Shorts Ad strategy and budget. Are you ready to start creating Shorts?

Social Media Today discusses a case study testing meme’s impact on a social media content strategy. Their implementation of what they call “the comic section” of their page has seen double-digit impression increases in just one month. Are memes part of your social content strategy?

Christina Brinkman, a senior marketing analyst at Uncommon Goods, breaks down their journey with testing and adapting podcast ad spend and strategy over the last three years and why Uncommon Goods devoted twice as many ad dollars to podcasts as it did to TV.

Recently Google launched a tool (Google PAIR) to help advertisers and publishers reach their overlapping audiences using first-party data. While the tool is being slowly rolled out, there have been some red flags as well as some green, but is it the solution to this matchmaking?

As we inch closer to the new year, users have been compiling videos and images showcasing all their experiences and accomplishments during 2022. Showcase your brand or client growth and use this sound!