TO: Company Pages FROM: LinkedIn
A very merry season indeed! LinkedIn has launched upgraded features for Company Pages, including new ways to optimize your newsletter, segment your ad audience, and view competitor analytics.
A Quick Follow Up on YouTube Shorts
Last month we shared data on the rise of YouTube Shorts. Now we’re sharing more tricks on how to optimize your YouTube Shorts Ad strategy and budget. Are you ready to start creating Shorts?learn more
What Do You Meme, It Could Boost Site Traffic?
Social Media Today discusses a case study testing meme’s impact on a social media content strategy. Their implementation of what they call “the comic section” of their page has seen double-digit impression increases in just one month. Are memes part of your social content strategy?learn more
Are Podcast Ad Placements for You?
Christina Brinkman, a senior marketing analyst at Uncommon Goods, breaks down their journey with testing and adapting podcast ad spend and strategy over the last three years and why Uncommon Goods devoted twice as many ad dollars to podcasts as it did to TV.learn more
The Perfect PAIR
Recently Google launched a tool (Google PAIR) to help advertisers and publishers reach their overlapping audiences using first-party data. While the tool is being slowly rolled out, there have been some red flags as well as some green, but is it the solution to this matchmaking?learn more
Trend Alert 👀 2022 Season Recap
As we inch closer to the new year, users have been compiling videos and images showcasing all their experiences and accomplishments during 2022. Showcase your brand or client growth and use this sound!Watch more