Skip to content
  • Work
  • About
  • News
  • Careers
  • Connect
  • Work
  • About
  • News
  • Careers
  • Connect
  • instagram
  • facebook
  • twitter
  • linkedin
  • tiktok
The Social Scoop

the SOCIAL
SCOOP

August 2021

Social Media Today

TikTok Launches Campaign to Pay Tribute to Classic Ads

Nostalgic content is on the rise. CRM platform HubSpot reported mentions of nostalgia “shot up from a baseline of around 13M mentions to 24.4M (+88%)” during 2020. Celebrating this nostalgia, TikTok recently launched a campaign called Re:Make. The campaign features classic TV ads reimagined by TikTok users to showcase user creativity and highlight the potential of such approaches on the platform.

Read more
AppAdvice

Did You Know...

💸 While the most popular platform among marketers is currently Instagram, teams are seeing the most ROI from Facebook. (Hubspot, 2021)

💰 At least three-quarters of U.S. social media users made an online purchase within the last year, but only 46 percent of non-social media users made an online purchase during the same timeframe. (Source: Nielsen)

See the full list
Matt Navara/Twitter

TikTok Dives into Stories

TikTok’s new feature – simply called “TikTok Stories” – appears to work like story features on Instagram or Snapchat. True to TikTok’s natures, stories must be videos, not images. Users can view stories, react and comment until they disappear 24 hours later.

Learn more
Spotify + GIPHY Partner

Spotify/GIPHY

Through a series of new Spotify-linked GIFs, there will be a button that users can click that links them directly to Spotify to hear the artist’s music.

The idea behind the brand pairing is to help connect users with Spotify music from their everyday communications.

You can find the new Spotify-linked GIFs on participating artists pages on GIPHY.com or through GIPHY’s mobile app.

See the partnership
Vulture

🎮 Ariana Grande Creates Fortnite Concert Series 🎮

What is Fortnite? Fortnite is a free-to-play Battle Royale game with numerous game modes for any type of game player. Watch a concert, build an island or fight!

Pop star Ariana Grande will virtually perform five in-game concerts hosted across three days.

So, what happens during her big in-game event? Surprisingly, quite a bit!

Watch the full concert
Google

Meme Culture Brings Home Brand Loyalty

Our digital behaviors are making memes an avenue for brand loyalty:

“Brands are artifacts in meme culture whether they participate in it directly or not, so it makes sense to take hold of this incredible opportunity that brands now have to humanize, connect, and play a relevant role in the platforms we’ll continue to be glued to for some years to come.”

Read on

broadhead is an employee-owned, independent agency.

  • Careers
  • Connect
  • News
MSP 411 Washington Ave N
Suite 500
Minneapolis, MN 55401
612.623.8000
PDX 329 NE Couch St
Suite 325
Portland, OR 97232
CLT 1000 W Morehead St
Suite G100
Charlotte, NC 28208
4A's logo A proud member of aaaa.org
4A's logo A proud member of aaaa.org
  • instagram
  • facebook
  • twitter
  • linkedin
  • tiktok
© 2023 broadhead operating llc | privacy policy
© 2023 broadhead operating llc | privacy policy