the SOCIAL
SCOOP

💸 While the most popular platform among marketers is currently Instagram, teams are seeing the most ROI from Facebook. (Hubspot, 2021)

💰 At least three-quarters of U.S. social media users made an online purchase within the last year, but only 46 percent of non-social media users made an online purchase during the same timeframe. (Source: Nielsen)

TikTok’s new feature – simply called “TikTok Stories” – appears to work like story features on Instagram or Snapchat. True to TikTok’s natures, stories must be videos, not images. Users can view stories, react and comment until they disappear 24 hours later.

Through a series of new Spotify-linked GIFs, there will be a button that users can click that links them directly to Spotify to hear the artist’s music.

The idea behind the brand pairing is to help connect users with Spotify music from their everyday communications.

You can find the new Spotify-linked GIFs on participating artists pages on GIPHY.com or through GIPHY’s mobile app.

What is Fortnite? Fortnite is a free-to-play Battle Royale game with numerous game modes for any type of game player. Watch a concert, build an island or fight!

Pop star Ariana Grande will virtually perform five in-game concerts hosted across three days.

So, what happens during her big in-game event? Surprisingly, quite a bit!

Our digital behaviors are making memes an avenue for brand loyalty:

“Brands are artifacts in meme culture whether they participate in it directly or not, so it makes sense to take hold of this incredible opportunity that brands now have to humanize, connect, and play a relevant role in the platforms we’ll continue to be glued to for some years to come.”