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SOCIAL
SCOOP
June 2021
Facebook
Facebook’s Concern Is Now Their Reality with Apple iOS Update 😱
- Apple’s new privacy tracking opt-out is proving even more popular than expected. About 85% of users worldwide have opted out of ad-tracking when prompted, and that number leaps to around 94% for U.S. users.
- This might still be early-adopter behavior, though. Flurry data shows that it can take three to five weeks for about 60% to 75% of users to adopt a major iOS update.
- What’s next? broadhead’s team will continue to monitor the updates and research as they come in and inform you of alternative targeting options.
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Facebook
The Official Timeline for Trump’s Facebook and Instagram Account Ban Has Been Decided: T-Minus 2 Years
- Trump will still have to undergo an assessment from Facebook’s Oversight Board to decide if his accounts will be reinstated.
- Thanks to Trump’s mishaps, Facebook’s Oversight Board now has an official framework for how they handle misinformation from public figures.
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Halcyon Maps
The Internet Is Vast and So Is This Detailed Map of the Digital World
- Thanks to Halcyon Maps, we now have an intricate and detailed map of the top visited website each country uses.
- Along the borders of the map, you can find additional information like ranked lists of social media consumption or a mini-map of average download speeds across the globe.
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LinkedIn
Move Over Facebook, There’s a New Boost Button 🚀
Instagram
Rank and Feed: How Instagram Works from Adam Mossori, the Head of Instagram
- There is no one algorithm. It’s all the algorithms. Each part of the app—Feed, Explore and Reels— use their own algorithm based on how people use it.
- In Feed, the five interactions Insta looks at most closely are how likely you are to spend a few seconds on a post, comment on it, like it, save it and tap on the profile photo.
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Harper's Magazine
Maybe They Aren’t So Different After All. The Burnout Is Real, Even with Influencers 😵
- Barrett Swenson, a writer and English professor, stayed at a shared mansion called Clubhouse FTB (For the Boys), a popular collab house where some of TikTok’s top influencers live.
- His findings are what you would expect: seeing a group of influencers dance to the new dance trend, chillaxing by the pool and hearing about the anxiety that comes with the 15 minutes of fame that’s controlled by TikTok’s algorithm.
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Social Media Today
SMBs Share How They Use TikTok with Other SMBs (Small and Medium Businesses)
- TikTok is providing the second installment of its “Behind the Business” series, which focuses on how SMBs are using TikTok to increase their audience engagement.
- SMBs can learn from a series of short videos ranging from whether their business is right for TikTok to true keys for TikTok success and more.
- With TikTok remaining at the top of app store charts and predictions that it will reach a billion active users sometime this year, more SMBs are hungry to learn more about it.
ABC News
$hake Your Moneymaker: OnlyFans Is on the Rise
- ABC News Originals documentary, “OnlyFans: Selling Sexy,” examines the voyeuristic and profit-making world of the online platform OnlyFans.
- Subscribers pay models and social media influencers a fee to view a feed of imagery too racy for Instagram. With that access, subscribers can also direct message and “tip” to get pictures or videos created on demand according to The New York Times.
- The documentary dives into the complications of visibility when actress Bella Thorne starts offering exclusive content, prompting other celebrities to do the same.
Wisconsin Public Radio
Love that Meme? It May Have Been Influenced by Black Culture.
- Lauren Michele Jackson, English and African American studies professor at Northwestern University, argues that black culture is driving meme culture in her book “White Negroes, When Cornrows Were in Vogue…and Other Thoughts on Cultural Appropriation.”
- Meme culture constantly moves and evolves similar to the way black culture reinvents itself as a means of survival.
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Instagram
Instagram Adding Creator Tools to Help Influencers (and Keep Them on Their Platform)
- Instagram is working on tools that would allow influencers to sell products directly through their personal profiles and set up new shops via the app.
- The initiatives came as a result of backlash among influencers who expressed the difficulty of running their business on the app and the lack of support from Insta.
- With the creators conference and these new features, the platform seems to be making an effort to address influencers’ concerns.
Adobe Blog
Happy Birthday Twitch (10 Years Old)! 🎂🎂🎂
- What is Twitch? Twitch is an American video live streaming service that focuses on video game live streaming, including broadcasts of esports competitions. In addition, it offers music broadcasts, creative content, and more recently, “in real life” streams.
- When Twitch launched, the digital patronage model was just entering the mainstream. It preceded Patreon and OnlyFans by two and five years, respectively.
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Social Media Examiner
Slide into Those Instagram DMs with Automation
- If your business is inundated with messages on Instagram, you’re not alone. Instagram users send over 400 million messages to businesses every day.
- This tutorial shows you how to set up automated messages for lead gen and customer support.
Hootsuite Blog
The Future Is Audio: Twitter Launches SPACES
- Twitter has launched Spaces, a feature that allows users to join virtual rooms where they can engage in real-time, audio conversations with others.
- The platform isn’t the only one capitalizing on live, audio-only experiences. Facebook and Spotify are also implementing plans for live-audio features.
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