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Being a market leader in crop nutrition is a role The Mosaic Company takes seriously. With as much as 60 percent of crop yield dependent on soil fertility, the company enlisted broadhead to provide the agriculture industry with a resource to change antiquated viewpoints and provide next-generation fertility advice. The result is Mosaic's CropNutrition initiative, an integrated educational campaign that revolves around CropNutrition.com — a unique web resource designed to deliver the scientific aspects of soil fertility in digestible pieces, regardless of the reader's level of agronomic expertise.

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We developed a web tool like no other — a Periodic Table of Crop Nutrients — where site visitors can learn about each of the 17 nutrients essential to plant growth. First-time visitors spent an average of nearly 9 minutes exploring the resource.

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broadhead engaged the audience by bringing the key points of technical content to the forefront by displaying the information in interesting ways and, ultimately, telling crop nutrition stories in a manner readers appreciated.