Road-tested electric vehicles for the real world
When it came to its electric vehicles, Freightliner wanted to make sure that what they brought to market was well-proven before they talked about it publicly. While non-traditional companies like Tesla and Nikola got all the attention and excitement without having an actual product, Freightliner electric trucks were busy racking up real miles and hauling real loads. Our response was the Miles Ahead campaign — a literal and figurative expression of where Freightliner is in the electric truck race.
Freightliner’s advancements weren’t just built on projections and computer models. They were built on decades of heavy-duty truck manufacturing experience and on millions of miles of real-world performance. These were vehicles already backed by an extensive parts and service network and supported by a company who knows what fleets need to succeed.
Consisting of print ads, multi-page magazine inserts, a video series, truck wraps, a traveling roadshow, social media, blogs, emails and numerous native and display digital ads, it was work that got noticed and let people know just how far ahead Freightliner really is.
