Boehringer Ingelheim

Art of Horse

Industry-leading equine health

With a broad portfolio of well-known products, the Boehringer Ingelheim (BI) horse division had an opportunity to tell its portfolio story in a way that differentiated it from competitors, while allowing BI to have an ownable platform in the space.

We wanted to establish BI as the industry-leading equine health and wellness partner by spotlighting the veterinarian and horse owner relationship.

If equine health is an art form, then Boehringer Ingelheim provides the brushes and the paints that make every horse a masterpiece. By celebrating the majesty of the horse — and everything it takes to keep them majestic, we elevated their care to an art form by showcasing not only trusted and reliable products, but also support and leadership that benefits the horse, the veterinarian, their clients, and the industry.

Whether it’s disease protection & treatment, joint health or PPID management, BI helps veterinarians practice their craft on a higher level. Because they’re not just caring for animals. They’re caring for companions, champions, and best friends.

Boehringer Ingelheim
Art of Horse