Simple, stand-out brand identity in the palm of your hand
When Best Buy refreshed its iconic blue-and-yellow branding, we extended that new identity across an entire series of traditional and digital gift cards — with the goal of reflecting the brand’s minimalist balance of tech and humanity. We wanted to see just how stretchy the proverbial brand rubber band can be (pretty stretchy as it turns out) – expanding the brand language to say Congrats, Thank You – even Happy Eid al-Adha.
For the past few years, we’ve launched multiple new collections from general tech to holiday and birthday, pushing the boundaries to speak to myriad occasions.
