Placing comprehensive healthcare into the hands of patients
The Good Clinic name, positioning and brand expression were intentionally concepted to address whole-body wellbeing in a comfortable, thoughtfully designed clinic that feels more like a restful retreat than a doctor’s office. The clinic’s concept embraces a new era of mind-body awareness built around consumers’ increased priorities on wellness, stretching beyond fitness and nutrition to address physical and mental health as well.
![The Good Clinic logo](https://broadheadco.com/wp-content/uploads/2023/01/the-good-clinic-logo-featured.jpg)
Offering more emotionally intelligent healthcare and an empowered, partnership-based approach focused on long-term wellness, The Good Clinic is a breath of fresh air. From sky-blue ceilings and a nature-inspired color palette, to welcoming exam rooms and lighthearted graphics, every brand engagement point is designed to feel…good.
![The Good Clinic patient exam room branding](https://broadheadco.com/wp-content/uploads/2023/01/the-good-clinic-branding-11.jpg)
![The Good Clinic patient exam room branding](https://broadheadco.com/wp-content/uploads/2023/01/the-good-clinic-branding-10.jpg)
![The Good Clinic branded waiting room](https://broadheadco.com/wp-content/uploads/2023/01/the-good-clinic-branding-7.jpg)
![The Good Clinic patient exam room branding](https://broadheadco.com/wp-content/uploads/2023/01/the-good-clinic-branding-12.jpg)
Creatively, The Good Clinic takes its cues from the Swedish word “lagom,” the idea of perfect-simple, something that feels notably different without a hint of over-the-top spectacle.
![The Good Clinic brand elements: waiting room and notebook](https://broadheadco.com/wp-content/uploads/2023/01/the-good-clinic-branding-8.jpg)
![The Good Clinic exam room posters](https://broadheadco.com/wp-content/uploads/2023/01/the-good-clinic-branding-4.jpg)
The entire environment was designed to make patients feel welcome, well taken care of and valued – from hooks for hanging personal belongings, to a mirror for fixing messed hair after changing in/out of exam gowns.
![The Good Clinic window clings](https://broadheadco.com/wp-content/uploads/2023/01/the-good-clinic-branding-1.jpg)