Thomas Built Buses

The Electric Bus Authority

Showcasing the visionary world of electrification

The idea of electric school buses has great environmental appeal but adding them to a district’s fleet isn’t simple. Entering the electric ecosystem raises questions about infrastructure, financing, operations and maintenance. Thomas Built Buses tapped our expertise to become the thought leader in electrification for the school bus industry. We transformed their messaging into an overarching campaign that would drive demand by making them the trusted consultant in electrification.

Thomas Built Buses electric vehicle campaign magazine ad

With exceptional Thomas Built engineering, Jouley is the most well-thought-out electric school bus on the road. For schools looking to go electric, Jouley is ahead of its time.

Thomas Built Buses electric vehicle campaign magazine ad
Thomas Built Buses electric vehicle campaign magazine ad

The Future, Right on Schedule campaign featured a series of print and digital ads, social media posts and a video — spiking the brand’s social media impressions, website traffic, video view rates and more. Welcome to the world, Jouley.

Thomas Built Buses electric campaign promotional images on social media
Thomas Built Buses Electric C2 Saf-T-Liner Jouley website landing page
client:
Thomas Built Buses
campaign:
The Electric Bus Authority
category:
Transportation
services:
Advertising, Branding, Content Strategy, Data Science and Analytics, Design Services, Media, Public Relations, Video + Photography