Showcasing the visionary world of electrification
The idea of electric school buses has great environmental appeal but adding them to a district’s fleet isn’t simple. Entering the electric ecosystem raises questions about infrastructure, financing, operations and maintenance. Thomas Built Buses tapped our expertise to become the thought leader in electrification for the school bus industry. We transformed their messaging into an overarching campaign that would drive demand by making them the trusted consultant in electrification.
With exceptional Thomas Built engineering, Jouley is the most well-thought-out electric school bus on the road. For schools looking to go electric, Jouley is ahead of its time.
The Future, Right on Schedule campaign featured a series of print and digital ads, social media posts and a video — spiking the brand’s social media impressions, website traffic, video view rates and more. Welcome to the world, Jouley.