Bringing a powerful brand mantra to life
Basecamp Fitness is a supercharged, high-intensity workout for people who live every day like there’s no tomorrow. What separates Basecamp from the oodles of other boutique gyms popping up everywhere is its fierce-hearted, live-life-radically-alive mantra.
Basecamp’s “fitness for the fierce-hearted” strategic positioning is infused throughout every brand touchpoint. From the enthusiastic welcome when you walk in the door, to the energizing buzz of glowing neon studio lights, and larger than life mantra wall — it’s a vibe members proudly lay claim to, as proven by the t-shirts many of them wear regularly, proclaiming their latest fitness milestones.
By offering an ownable point of difference that’s truly meaningful to its members, Basecamp has become one of the fastest growing franchises for parent company Self Esteem Brands (also parent to the world’s largest fitness franchise, Anytime Fitness).