Creating a spirited, playful environment for a hyper-local restaurant
Today’s customers want something different. A unique experience. Something new and unexpected. An encounter that’s share-worthy. My Burger delivers, giving local regulars a sense of ownership at “their” My Burger, while treating new visitors to an element of discovery with a uniquely customized experience specific to each location.
![My Burger interior shot.](https://broadheadco.com/wp-content/uploads/2024/03/my-burger-interior-1.jpg)
![My burger interior shot.](https://broadheadco.com/wp-content/uploads/2024/03/my-burger-interior-2.jpg)
Playful wall graphics draw inspiration from iconic neighborhood sights and nods to local history — things that make each location its own special place.
![My Burger branding graphics.](https://broadheadco.com/wp-content/uploads/2024/03/my-burger-graphics.jpg)
![My Burger Packaging Graphics](https://broadheadco.com/wp-content/uploads/2024/03/my-burger-packaging.jpg)
The whimsical graphic approach, irreverent tone and bold palette come into play at every brand touch point, from the burger box, tissue and cups to gift cards and swag — even branded exterior murals and the food truck.
![My Burger interior shot.](https://broadheadco.com/wp-content/uploads/2024/03/my-burger-interior-3.jpg)
My Burger is thriving with nine locations across Minneapolis and St. Paul neighborhoods, and plans for continued expansion.
![My Burger diners eating hamburgers.](https://broadheadco.com/wp-content/uploads/2024/03/my-burger-diners.jpg)
![Overhead shot of My Burger food on a table.](https://broadheadco.com/wp-content/uploads/2024/03/my-burger-food-shot.jpg)