Launching a whimsical brand with a meaningful mission
As a new non-profit established to provide meaningful employment for people with disabilities, Highland Popcorn needed brand positioning and personality, identity, palette, iconography, packaging, swag, illustration and photo style — the works.
We established the brand positioning and essence, then expressed that with a flexible identity, vibrant palette, playful illustrations and engaging messaging, all consistent with their tagline “Popcorn with Personality.” The brand system easily translated across all touch points including environment, packaging and merchandising.
The packaging system captures the playful, positive spirit of the brand with its cheery palette, custom illustrations and whimsical flavor names.
It’s a feel-good brand, inviting consumers to share in the brand mission by shopping at their St. Paul, MN shop or purchasing products from Lunds & Byerlys.
