A social-first launch, an unforgettable business brunch and results that speak for themselves.
Chrissy Teigen’s celebrity status often overshadowed Cravings’ products themselves. Broadhead stepped in with a smart, social-driven strategy to shift the focus back to the brand — leveraging influencers, high-impact paid social, and a cost-efficient asset library to create buzz.
Broadhead then helped Cravings take things offline, hosting an invite-only garden-party-inspired brunch at Expo West, the largest trade show focused on the natural, organic, and healthy products industry. This exclusive event, focused on strengthening Cravings’ b2b relationships, brought together buyers and retailers for an intimate, on-brand experience. With a live Q&A with Chrissy, delicious brunch offerings featuring Cravings products, and swag bags including signed cookbooks, the event embodied Cravings’ mantra: It’s called taste.
To amplify the brand’s presence, broadhead partnered with the managing editor of BevNET/Nosh to moderate the event. In addition to securing attendance with high-profile industry media, the event was also attended by national consumer media, including PEOPLE.
The Results:
- Direct-to-consumer orders from new customers up 20%
- Organic social engagement skyrocketed by 1,233%
- Social video views increased by 80%
From an influencer-fueled social launch to an exclusive, experience-driven event, broadhead helped Cravings turn buzz into real business growth — both online and IRL.