Debuting Hewlett Packard Enterprise at the World Economic Forum
Every year, some of the world’s greatest minds gather in Davos, Switzerland to discuss environmental and societal issues, and technology’s increasingly crucial role in preserving and furthering our society.
The World Economic Forum was the ideal opportunity for the Hewlett Packard Enterprise (HPE) launch, given its audience of the global elite. There was only one problem. Davos has no convention center.
A downtown Timberland store was quickly converted into HPE’s sales and hospitality space, including wrapped columns, storefront digital displays, comfortable lounge seating and food and beverage stations.
With sizzle reels and demos playing on oversized screens against a backdrop of wood and natural materials, the space served as a warm, yet high-tech immersive brand gallery – the perfect expression of HPE’s brand values and mission.