On March 9, 2026, we announced an exciting milestone for our agency: Stoughton Trailers has selected broadhead as its first-ever agency of record.
For us, this partnership is more than a new client relationship. It represents a powerful alignment of industry expertise, shared values, and long-term ambition.
A Brand Built for the Long Haul, Ready for What’s Next
Stoughton Trailers is a Wisconsin-based leader in transportation equipment, designing, manufacturing, and marketing semitrailers, intermodal containers and chassis, agricultural trailers, and other specialty transportation solutions. Today, it stands as the fifth-largest manufacturer of semi-truck trailers in North America.
Like many iconic Midwestern companies, Stoughton’s story is one of steady growth, strong values, and relentless focus on customers. As the company has evolved from a family-owned regional business into a global, multi-billion-dollar organization, its brand needed to evolve alongside it.
That is where we come in.
We were charged with modernizing the Stoughton Trailers brand to reflect its growth and future ambition, while honoring its legacy and positioning it for global expansion. We began work together in Q4 of 2025, and from day one, the focus has been clear. Build a brand platform that reflects both where Stoughton has been and where it is going.
Why This Partnership Makes Sense
Transportation is not new territory for us. It is foundational to who we are.
Since our founding in 2001, we have built deep experience across transportation, agriculture, food and beverage, and health and lifestyle. In the transportation space specifically, we have partnered with brands like Thermo King, Daimler Truck, Freightliner, and Norfolk Southern. We understand the complexity of the industry, the pace of innovation, and the balance between engineering precision and brand storytelling.
Stoughton Trailers recognized that combination of category knowledge and modern marketing capability. As their Chief Strategy Officer shared, our industry experience and ability to help modernize the brand made us a standout choice.
For us, it is a natural fit. This partnership reflects what happens when industry expertise, shared values, and ambition align.