Born at the horizon. Built to go the distance.
We’re not the first agency to help introduce an electric vehicle. But we are the first to launch a brand wholly dedicated to zero-emission commercial vehicles. Meet RIZON Truck — a new name in electric transportation, backed by the global engineering force of Daimler Truck AG and Daimler Truck North America.
Commercial EV buyers have been burned before, by big promises and underdelivered results. With RIZON, we weren’t just introducing a new truck. We were changing the perception of an entire category. Our task was twofold: introduce a new, fully electric commercial vehicle brand while reassuring a skeptical audience that this one was different — and built to last.
From day one, we led the charge in building the RIZON brand from scratch. This included:
- Naming the brand and its product line
- Designing the logo and visual identity
- Crafting positioning and messaging
- Developing brand guidelines and model naming conventions
- Creating product imagery and a full product brochure
The result? A brand that feels as credible as the engineering behind it, and as fresh as the future it represents.
Any new brand needs a clear and compelling foundation. The RIZON brand guidelines deliver just that, providing True North for every expression of the brand. Visually and tonally, they serve as a manifesto — confident, consistent, and full of momentum.
RIZON’s identity draws inspiration from its name, a nod to the “horizon,” where dawn begins. It’s a fitting metaphor for a brand marking the start of a new era in commercial transportation. That story of beginnings is woven throughout the branding — from the minimal, future-forward mark to the imagery of literal and figurative sunrises.
The RIZON product brochure goes far beyond model specs. It introduces a new kind of electric truck — one buyers can believe in, because it comes from a legacy of reliability. It tells the brand story through language and visuals that are as dependable as the truck itself.