Creating a brand that’s always in season
Ziegler Ag Equipment partnered with broadhead to launch a bold new brand platform that challenged the age-old assumption that the nearest ag dealer is the best one. Built around 24/7 field support, expert service and a deep bench of techs who actually show up with the tools to fix things, the Never Settle campaign repositioned Ziegler Ag as the dealer who always arrives — no matter the time of day or distance.
Never Settle shined a light on Ziegler Ag’s ruggedness and readiness, using bold contrast and dramatic lighting to reflect the reality of round-the-clock service.
From print to web, we put the grit and reliability of the Never Settle promise center-stage — building a brand that speaks to uptime, not polish.
Outdoor creative focused on showing how Ziegler Ag delivers real-time answers and field-first support, not empty brand promises or scripted call center responses.
Social content brought the voice to life with a straight-talking tone and moments that felt real to the people who rely on Ziegler Ag every day.
We wrapped the campaign in a comprehensive set of brand guidelines to keep every touchpoint consistent, confident and unmistakably Ziegler Ag.
In its first 90 days, Never Settle:
- Drove a 69% social engagement rate and 3 million impressions.
- Generated 2.9 million additional impressions and a 12% click-through rate for recruiting.
- Unified Ziegler Ag under one elevated look and voice — turning customer uptime into the ultimate competitive edge.