Will Pinterest Be Your New Go-To?
Pinterest offers major advertising benefits that many businesses don’t know about. Drew McLellan, owner of Agency Management Institute, specifies that “more than 80% of weekly users have purchased something based on content they’ve seen from brands on the site.” Depending on who your buyers are, what you offer, and where you are targeting, Pinterest could be your new favorite platform.
Trends, Trends, and More Trends
Forbes shares the importance of staying on top of trends for consumers and companies because “changes in an audience’s buying behaviors, preferences and values can quickly make the methods marketers use irrelevant.” Check out the four social marketing trends you should have on your radar.learn more
Supporting Local on the Street and on Your Screen
TikTok is exploring a new feature called “Nearby,” which allows users to see content posted by users…well…nearby. This local page feature will be accompanied by allowing creators to tag their locations within their content. Find out why this could benefit your brand.learn more
Inflation is Everywhere, Even in Our Digital Ad Space
As the price of digital ad space increases, it’s time to step back and rearrange the budget to make sure we are getting the most bang for our buck. Learn all about how to optimize your digital dime in this helpful article.learn more
First Twitter, Then TikTok, Now Instagram?
The Repost feature is sweeping social media platforms by storm. The Repost button “would enable users to amplify any post by re-sharing it to their followers in the app.” This could mean your feed may get even more congested than it has been. Read more about the pros and cons of this feature.learn more
Three Cheers for Automation!
Hip-Hip-Hooray! LinkedIn is testing a Native Post scheduling option; this is music to a social media manager’s ears! Although most third-party scheduling apps already can do this, we always love a reliable source.learn more
Trend Alert 👀
What I am according to … Grab your bestie, significant other, or family member and hop on this trend train before it speeds by. People are asking those that know them best, a series of prompts, such as “If I were a season what would I be?” or “If I were a color what would I be?” After they collect all the answers to a list of questions, they collect imagery that reflects the answers and edit them to the tune “Run Boy Run”. Check it out on TikTok.watch more