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SOCIAL
SCOOP
September 2021
TikTok
TikTok Users Say Time on App Is Time Well Spent
A new survey conducted with 7,000 global TikTok users shows just how much TikTok users value their time on the app.
Here’s a snapshot of the TikTok user mindset:
🕺 35% of TikTok users say they spend less time watching TV or video content since discovering TikTok
💌 45% say they spend less time on dating apps since discovering TikTok
🛍 25% of TikTok users say they purchase or research a product after learning about it on TikTok
Read the full report
LinkedIn China via Weibo
LinkedIn Launches a $25M Fund for Creators
In the wake of LinkedIn’s decision to remove Stories from its platform, the company is dedicating $25 million dollars to a creator fund.
Read more
Twitter
Not Excited for Fall? Twitter’s Data Says You Are!
With the growing excitement for fall and everything that comes with it, Twitter’s latest insight overview expands on the top-trending words, tweets and activities mentioned while anticipating this favored season.
Dig Into Twitter's Insights
Twitter
Twitter Super Follow: The New OnlyFans?
Twitter has officially launched the new “Super Follow” option where users can pay a subscription fee to receive exclusive content from their favorite creators.
Learn more
Tech Crunch
Facebook Testing Reels
Amid the growing trend of short-form video content, Facebook is currently testing its own Reels feature in US newsfeeds.
Previously tested this year in India, Mexico and Canada, Facebook’s goal is to integrate Instagram Reels within Facebook to give creators more reach and flexibility with their content.
Have you noticed this new feature on your feed?
Read more
Facebook
Facebook Launches Climate Science Center
Facebook is joining the cause to fight climate change with a range of new features to raise awareness:
- New look and feel to the Climate Science Center
- Highlighting creators and advocates on Facebook and Instagram
- A special food sustainability video with Sydel Curry-Lee on Facebook Watch
Learn more
Instagram
Happy Holidays! Instagram Releases Their Holiday SZN Guide
With Christmas now only 100 days away 😱, Instagram has launched a new guide to help brands maximize their promotional efforts on the platform.
Swipe away
