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The Social Scoop

the SOCIAL
SCOOP

October 2021

Medium

Facebook Announces Its First Big Investment in the Metaverse

What is a metaverse? A virtual-reality space in which users can interact with a computer-generated environment and other users.

Facebook is looking to become “the metaverse company.” The overarching view is that the metaverse will be much like the internet, where there won’t be a central host or platform, but an open framework that anybody can then build on top of.

Which is where digital avatars come in…

You’ve no doubt seen elements of the NFT movement, where people are buying up digital avatars for crazy prices. The next step will be people using these characters (providing prestige and digital cred) in the metaverse.

Are you ready for it?
Lil Nas X PYMNTS.com

TikTok Launches Its First NFT Collection

Lil Nas X, Rudy Willingham and other TikTok creators are partnering with the site to develop unique works for TikTok’s first NFT collection, “TikTok Top Moments.”

“The creation that happens on TikTok helps drive culture and starts trends beyond the platform,” said TikTok Global Head of Marketing Nick Tran in the announcement. “As the creator economy continues to grow, we’re continually looking for new and differentiated ways to support our creators.”

Learn more about TikTok Top Moments
TikTok

’Tis the Season: TikTok’s Holiday Guide

TikTok’s Holiday Guide is out and packed with helpful information for holiday campaigns. Utilizing key insights from their market research, TikTok offers helpful tips concerning content creation, gift trends, important campaign dates and helpful timelines.

See insights from TikTok
NDTV.com

How to Use Twitter’s New Bitcoin Tipping Feature: Twitter Tips

Twitter’s new feature will allow users to tip their favorite content creators—using bitcoin. Influencers can earn money from anywhere in the world with the click of a money icon on their profile.

Learn how to send bitcoin tips on Twitter
Pinterest

Pinterest Announces a ‘Creators Festival’

Pinterest’s next Creators Festival is happening October 20th. Sign up to learn about:

  • New product and creator tools
  • Live tutorials with popular creators
  • New content features
Sign up for the free event here
Getty Images

Interview with the Facebook Whistleblower

The Wall Street Journal published internal research from Facebook showing that the social media company knows precisely how toxic its own product is for the people who use it. The Journal obtained those documents from whistleblower Frances Haugen, who spoke with CBS News’.

Facebook has aggressively pushed back against the reports, calling many of the claims “misleading” and arguing that its apps do more good than harm.

Read more

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