the SOCIAL
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After a chaotic 2022 in the social media marketing world, SocialMediaToday has created 32 predictions for the new year. Check out their predictions, from an increase in AI and new paid ad features to bigger pushes in e-commerce on the major social platforms.

A new feature called Communities has launched on WhatsApp. Sarah Perez of TechCrunch says this feature was “designed to help organizations, clubs, schools and other private groups better communicate and stay organized.” This new feature includes emoji reactions, large-file sharing capabilities, 32-person video calls, and more.

Unlike other social media platforms, the amount of news consumption on TikTok is continuously growing. In just two years, the share of U.S. adults who say they regularly get news from TikTok has roughly tripled, from 3% in 2020 to 10% in 2022.

Instagram has added new features to make it easier for brands to communicate with creators. Brands can now make projects discoverable by creators who meet their criteria within the Instagram Creator Marketplace. Brands can also message multiple creators at once via a prioritized partnership messages inbox.

Get ready to shop till you drop! TikTok is the latest platform to add shopping to its app. The social media powerhouse has been working to make in-stream commerce a bigger focus within the app. Now you can watch, shop, and buy all in TikTok.

There’s nothing like a new Taylor Swift album to inspire a TikTok trend. Use this catchy audio with text overlay to spell out something that you’re guilty of.