YouTube Shorts Are Taking Over the Platform
At the beginning of 2022, 1.5 billion users a month were watching Shorts, and they’re now watching 30 billion videos a month. With the rise of this content style, YouTube has been changing and adding features both in the mobile app and the TV app.
2023 Planning Is Here!
After a chaotic 2022 in the social media marketing world, SocialMediaToday has created 32 predictions for the new year. Check out their predictions, from an increase in AI and new paid ad features to bigger pushes in e-commerce on the major social platforms.learn more
WhatsApp Has Entered the Chat
A new feature called Communities has launched on WhatsApp. Sarah Perez of TechCrunch says this feature was “designed to help organizations, clubs, schools and other private groups better communicate and stay organized.” This new feature includes emoji reactions, large-file sharing capabilities, 32-person video calls, and more.learn more
“Extra, Extra, Watch All About It”
Unlike other social media platforms, the amount of news consumption on TikTok is continuously growing. In just two years, the share of U.S. adults who say they regularly get news from TikTok has roughly tripled, from 3% in 2020 to 10% in 2022.learn more
Creator Marketplace Is Becoming More Brand Friendly
Instagram has added new features to make it easier for brands to communicate with creators. Brands can now make projects discoverable by creators who meet their criteria within the Instagram Creator Marketplace. Brands can also message multiple creators at once via a prioritized partnership messages inbox.learn more
E-Commerce Features Launching Just in Time for the Holiday Season
Get ready to shop till you drop! TikTok is the latest platform to add shopping to its app. The social media powerhouse has been working to make in-stream commerce a bigger focus within the app. Now you can watch, shop, and buy all in TikTok.learn more
Trend Watch 👀 Everyone Loves Self-Awareness
There’s nothing like a new Taylor Swift album to inspire a TikTok trend. Use this catchy audio with text overlay to spell out something that you’re guilty of.learn more