the SOCIAL
SCOOP

Starting January 19, 2022, Facebook will be removing ad targeting relating to political affiliation, religion, sexual orientation, race and ethnicity.

While this will have an impact on marketers who utilize this targeting related to their causes, Facebook hopes this will align with consumer data protection laws to alleviate Facebook of any responsibility for misuse of targeting.

While they continue to refine targeting options, Facebook will be rolling out alternative targeting recommendations.

The creator market is the same as any other market, and F*** You, Pay Me aims to help creators evaluate the opportunity of brand partnerships based on other creator experiences.

Lindsay Lee Lugrin, the CEO and co-founder of F*** You, Pay Me created this platform after winning an Instagram modeling competition for Marc Jacobs. She found herself on billboards, magazines, and shopping bags around the world, yet was only paid $1000.

With more people planning to shop for gifts online this year, Facebook is using it as an opportunity to bolster its live shopping feature.

Those who tune into the daily live shopping holiday series, available on Facebook and Instagram, can access exclusive drops, deals and complete purchases directly from the app using Facebook Pay.

According to Facebook, major retailers such as Walmart, Macy’s, Ulta Beauty and Benefit Cosmetics have agreed to participate.

The bridge between social media and SEO just got shorter.

Google is negotiating deals with Instagram and TikTok to index their content into Google’s search results.

If this deal follows through, the search engine could turn into a destination for both articles and videos.

Everyone can now share a link in their Instagram stories thanks to Instagram’s new link sticker feature. This feature all users the power to share links on their Instagram profiles. Previously, only verified accounts or accounts with 10,000+ followers could share links.