Facebook Reveals Its New Name and What That Means for the Future of The Internet
Facebook CEO, Mark Zuckerberg, announced at his company’s Connect event that its new name will be Meta.
Meta will oversee all of the Facebook company’s products, including Facebook, Instagram, Messenger and WhatsApp, as well as any new efforts developed by the company.
Meta is a direct reference to the metaverse, something that experts say will be the next phase of the internet. The metaverse is a concept that blends augmented reality and virtual reality together, providing people with the future of the internet.
Facebook Announces Removel of Ad Targeting Related to Sensitive Topics
Starting January 19, 2022, Facebook will be removing ad targeting relating to political affiliation, religion, sexual orientation, race and ethnicity.
While this will have an impact on marketers who utilize this targeting related to their causes, Facebook hopes this will align with consumer data protection laws to alleviate Facebook of any responsibility for misuse of targeting.
While they continue to refine targeting options, Facebook will be rolling out alternative targeting recommendations.Learn More
The App with an Unprintable Name Wants to Give Back Power to Creators
The creator market is the same as any other market, and F*** You, Pay Me aims to help creators evaluate the opportunity of brand partnerships based on other creator experiences.
Lindsay Lee Lugrin, the CEO and co-founder of F*** You, Pay Me created this platform after winning an Instagram modeling competition for Marc Jacobs. She found herself on billboards, magazines, and shopping bags around the world, yet was only paid $1000.Read More
Facebook Rolls Out Largest Live Shopping Program to Date in Preparation for the Holiday Season
With more people planning to shop for gifts online this year, Facebook is using it as an opportunity to bolster its live shopping feature.
Those who tune into the daily live shopping holiday series, available on Facebook and Instagram, can access exclusive drops, deals and complete purchases directly from the app using Facebook Pay.
According to Facebook, major retailers such as Walmart, Macy’s, Ulta Beauty and Benefit Cosmetics have agreed to participate.Get Your Shopping On
Google Indexing TikTok & Instagram Videos
The bridge between social media and SEO just got shorter.
Google is negotiating deals with Instagram and TikTok to index their content into Google’s search results.
If this deal follows through, the search engine could turn into a destination for both articles and videos.Learn More
Instagram Link Stickers Roll Out to All Profiles
Everyone can now share a link in their Instagram stories thanks to Instagram’s new link sticker feature. This feature all users the power to share links on their Instagram profiles. Previously, only verified accounts or accounts with 10,000+ followers could share links.See More