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Younger generations are beginning to start their search queries beyond Google and on more visual platforms with genuine recommendations. Senior Vice President Prabhakar Raghavan, who runs Google’s Knowledge & Information organization, shared “In our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search,” he continued. “They go to TikTok or Instagram.”

Meta will be introducing a new feature that allows users to create multiple profiles on Facebook. These profiles serve the purpose of creating select communities on each page, such as one for friends, another for family, or even for co-workers, each with its very own feed. Meta’s goal is to increase engagement among users, as younger users have been diverting to other preferred social apps.

Twitter is launching a new feature called “Twitter Notes” that allows users to share long-form content such as blogs, newsletters, or whatever else a user’s heart desires. Check out Marketing Brew’s perspective below.

As a kid, did you ever wonder where you would be in ten years? The Cool Kids Trend on TikTok is the perfect opportunity to look back and be proud of how far you’ve come. Users who are participating in this trend share a childhood photo or video and then follow it with where they are now. This trend allows users to share and celebrate their accomplishments with others while connecting on a personal level with their audience. Go and celebrate yourself or your brand!