the SOCIAL
SCOOP

Meta is sitting in the EU corner with a dunce hat on after being fined $414 million for illegally forcing users to accept personalized ads. While they work on their written apology plan, this could result in Meta allowing users to opt in or out of data permissions for targeted ads. Although this isn’t stepping into U.S. territory yet, the new ruling could be on our doorstep before we know it.

A new collab between Pinterest and LiveRamp, a data enablement platform, will implement “clean rooms” for selected Pinterest ad partners. Clean rooms were created as a possible solution to the ongoing changes in the data collection process. They will allow brands to utilize first-party data without Pinterest being involved in the conversation.

Adam Mosseri, head of Instagram, shares where Instagram is driving its focus in 2023.

1. “Inspire people to be creative” through more visual customization and editing tools.
2. “Help people discover things they love,” which is code for less of who you follow and more of who they think you should be following.
3. “Spark connections between people.” You’ve probably already seen the addition of ‘Notes’ in the direct message tab of Instagram where you can update a “status-like” phrase for friends to see. This new feature was just the beginning of providing more engagement opportunities within IG. Be ready for even more conversation in the DMs.

After Elon Musk took over at the end of November, Twitter saw a 20% drop in American and Canadian brand accounts organically tweeting. Brands such as Burger King, Wendy’s, Subaru USA, and Target have cut their tweet amount by over 72%. Although many brands are paused, they have not fully jumped ship. Unfortunately, Twitter provided a great space for brands to have one-on-one conversations with consumers and build strong customer relationships that we can’t seem to find anywhere else. So now we wait and watch with one eye open and hope for the best.

Could a platform that thrives strictly on organic posts be the right next step for your brand’s social strategy? BeReal offers a strong Gen-Z audience but comes with its limitations, such as a lack of metrics and friend amount limitations. Although these seem like negative aspects, focusing on brand health over analytics and creating a tighter-knit community could provide a missing piece of the social strategy pie.

It’s a new way of setting goals for yourself and your followers. Jump on this “In & Out” list to share the things you will be doing and not doing in 2023.