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What’s drop servicing? Search for the term on TikTok and you’ll find dozens of videos from users touting their business savvy and letting you in on their secret. Drop servicing, also known as service arbitrage or service reselling, is yet another side hustle. It can be anything from copy editing and voice-over work to graphic design, and social media marketing strategy. TikToker’s are jumping into this new business venture and reselling the services for a profit. So, is this some sort of get-rich-quick gimmick or is this a new business model? 

The word on the street is that Twitter is developing a new feature called ‘Articles,’ which could allow users to produce blog posts within the app. This new feature will open the door to new possibilities for users and, similarly, may pose many questions.

It’s time to show up more like yourself online! Meta has expanded its 3D character features to be more representative of users. Previously, these avatars were only available on Facebook and Messenger, but they are now available on Instagram and VR.

TikTok has released a new video-based platform training course for marketers, with advice on how to use the platform effectively. From lessons on attribution, targeting, and creative, you are sure to take something away. Let’s get TikTok-ing!