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SOCIAL
SCOOP
August 2022

Where Is Your Target Demographic Spending Their Time on Social Media?
Since 2015, the percentage of teens using Facebook has fallen from 71% to 32%. That’s not because they stopped using social media, but because their attention moved to other platforms. You may be surprised by the top platform being utilized by teens in 2022. Read more to find out.

Who Doesn’t Love a Link Sticker?
The newest platform to adopt the well-loved link sticker is LinkedIn! Similar to Instagram link stickers, LinkedIn is adopting the CTA option as a tool to drive traffic directly from the LinkedIn feed. Dive into the article to learn more about ways to use this new LinkedIn feature.
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They Say Copying Is the Sincerest Form of Flattery
Instagram is at it again by adopting social tech trends into its own platform. The one they’re emulating? BeReal. Instagram has a way of taking popular ideas from other social media channels and making them their own. Read more from Social Media Today at the link.
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“They’re Gr-r-eat!” -Tony the Tiger
The newest Twitch streamer is one that may also be on a box in your pantry. Tony the Tiger is kicking it with the younger generations on the well-known streaming platform Twitch. See how this cereal icon has been “Gen-Z-ified.”
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New Updates Coming Soon to Snapchat+
Snapchat+, which launched in June, allows Snap users to pay $3.99 per month to access a range of add-on elements. The newest additions allow Snapchat+ users Priority Story Replies, Post View Emoji, new Bitmoji Backgrounds, and more.
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Pinterest is Hot Hot Hot
Not only is Pinterest a hot topic on TikTok for its Pinterest Creator opportunities but they are leveling up. Pinterest recently launched a new app called Shuffles, that promotes the creation and sharing of visual content and helps Pinners and Creators bring their ideas to life. To gain access to the app, you must be given access to an individual code, as they want to make sure the app isn’t overloaded with new users all at once.
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Trend Watch 👀
We all know that feeling when something awkward happens and the only way to play it off is to “laugh” it off. This sound is the perfect example of how that laugh sounds. Many users have been experimenting with it to share their relatable embarrassing moments. Check out the examples at the link!
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