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The Social Scoop

the SOCIAL
SCOOP

April 2022

Social Media Today

Can You BeReal in Two Minutes or Less?

One notification sent to everyone. Two minutes to share what you’re up to. There’s no room for editing or curating your posts, only room for realness with the new social media app. Get ready, get set, BeReal!

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Social Media Today

Ready to Learn American Sign Language (ASL)? Now You Can Through Snapchat!

With the goal of increasing sign language knowledge and usage, Snapchat’s new lens can recognize and translate American Sign Language movements all within the app. The new lens is available now to start learning today!

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Social Media Today

Digital Characters Are on the Rise as Influencers

Did you know you could be following a virtual influencer? Brands now are partnering up with digitally created or sometimes AI-controlled characters to promote their products. The digitally created influencers are so real that they have unique personalities, quirks and can affect people’s decisions. Can you detect the real influencers from the digital?

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Social Media Today

Bringing Back Status Messages: Twitter is Testing Status Updates

Remember the days of AOL Instant Messenger status updates? The next iteration could be coming soon from Twitter by adding a customizable status update to your Tweets. The social media giant is experimenting with this new status feature, and it could be on your phones soon.

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Social Media Today

It's Confirmed. Twitter is Working on an Edit Button

There’s been a lot of buzz about being able to edit your Tweets and according to Twitter, the edit button will be tested with Twitter Blue subscribers in the coming months. Is a Twitter edit button a feature you would find helpful?

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Social Media Today

Learn More about Snapchat’s User Engagement Through the 2022 Generation Report

This could change your strategic approach to Snapchat. The 2022 report examines how Snapchat users communicate with one another and how brands can better align their messaging with these key trends.

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