We are excited to welcome Heather Lee as our SVP, Media. In this role, Lee will lead media planning, investment, and partnerships across the agency’s client portfolio while helping to accelerate the integration of AI-powered tools and approaches across media strategy, optimization and measurement.
Lee joins the agency after holding leadership roles at Colle McVoy, TDA Boulder, Stagwell’s Assembly and Saatchi & Saatchi. Throughout her career, she has built award-winning media programs for brands including Vitamix, Bob Evans, CHS/Cenex and Associated Bank, earning a reputation for connecting media performance to measurable business growth.
Her arrival comes at a time of strong momentum for the agency as we continue to invest in AI-enabled capabilities across creative, strategy and media, helping clients move faster, make smarter decisions and unlock new growth opportunities.
“Heather brings exactly the combination of skills that this moment in media requires,” said Emilie Hitch, Chief Strategy Officer at Broadhead. “She has the hunger and energy to push the discipline forward, the clarity to see where media is actually heading as a practice area, and a track record of building teams with curiosity, drive and innovation. She understands how to translate audiences into revenue for clients.”
As AI continues reshaping the marketing landscape, we have remained focused on ensuring clients of all sizes can access the speed, sophistication and strategic advantages often reserved for the largest brands. That commitment has fueled record growth for the agency while attracting senior talent eager to help define what’s next.
“Broadhead has created a culture where experimentation and innovation are truly embedded in the work,” said Lee. “The opportunity to democratize access to AI-powered strategy, measurement and media capabilities for clients of all sizes is incredibly compelling. Broadhead is proving that brands of any size can access the same sophistication, speed and smart creative that was once limited to the biggest advertisers.”
As media becomes increasingly fragmented and measurement becomes more complex, Lee’s leadership will help clients navigate the changing landscape while connecting media investment more directly to business outcomes.