Broadhead, a leading independent marketing agency, today announced it has been named as agency of record by Zinpro® Corporation for the company’s Global, North America and Pet businesses.
Zinpro Corporation is the world’s leading innovator and manufacturer of high-performance organic trace minerals and animal nutrition solutions that aid in increasing animal productivity, efficiency, and longevity. The company markets its products in more than 70 countries.
Broadhead will work with Zinpro to introduce innovative strategies within social media, SEO optimization/generative AI, media planning, media relations, creative concepts and branding. The agency is also helping launch the industry’s newest sow performance benchmarking tool, the Zinpro® Sow Excellence Index.
“Zinpro was a natural fit for us as their focus on animal health and nutrition aligns with our core expertise in agriculture and food production,” said Beth Burgy, President & Chief Client Officer at broadhead. “Their research-driven products benefit from our ability to translate complex science into clear, practical messaging for nutritionists and veterinarians. In addition, our expertise in integrating anthropology, data, and creativity provides a proven framework for driving growth.”
Global and North America work will launch on January 1, 2026.
About broadhead.
Broadhead is redefining what an advertising agency can be. By combining anthropological insight with advanced data science to forecast outcomes — not just track them — broadhead delivers measurable, predictable growth for food, agriculture, health and wellness, and transportation brands.
By building, deploying, and licensing proprietary AI platforms that accelerate collaboration, insight development, marketing mix modeling, search visibility, and sports marketing, broadhead earned recognition as the only agency named to the 2025 Inc. Best in Business list for Best AI Implementation.
Founded in Minneapolis in 2001, broadhead has grown more than 20% annually while driving even faster growth for brands like Boehringer Ingelheim, good2grow, Norfolk Southern and UnitedHealthcare.
About Zinpro
For more than 54 years, Zinpro has improved the health and wellbeing of both animals and people as a pioneer in the research and development of performance trace minerals and innovative nutritional solutions. As a family-owned, privately held company, our steady growth can be attributed to employing a world-class team of experts, manufacturing quality products and our steadfast commitment to helping our customers advance the health and performance of their animals. With products marketed in more than 70 countries worldwide, Zinpro is the global leader in advancing animal performance through greater nutrition and is dedicated to creating smarter practices for a better, more sustainable world. To learn more visit zinpro.com.