Tetra Pak, a world-leading food processing and packaging solutions company, has selected broadhead as its PR and digital agency of record following a formal, internally led review of a wide range of agencies, including those managed by holding companies and independently managed organizations. Broadhead’s scope includes PR, social and digital media for Tetra Pak’s U.S. and Canada presence.
Founded in Sweden in 1951, Tetra Pak protects food sustainably for hundreds of millions of people in more than 160 countries. While widely recognized for its aseptic carton packaging, the company provides end-to-end solutions for food and beverage providers, spanning processing, packaging, automation, services and expertise.
“Broadhead stood out from other agencies for its fresh thinking and strategic approach,” said Angela Peterson, communications director of Tetra Pak U.S. and Canada. “We were looking for an agency supplier that could push us but also had a deep understanding of what success looks like in B2B marketing.”
“Tetra Pak is one of those companies that quietly shapes everyday life on a global scale,” said Maija Hoehn, CMO of broadhead. “They are a category leader with ambitious goals for the future, and we’re excited to help tell that story in a way that builds reputation, drives engagement and supports business growth.”