Tetra Pak, a global leader in food processing and packaging solutions, has selected broadhead as its PR and digital agency of record for North America.
Founded in Sweden in 1951, Tetra Pak has spent more than 70 years shaping how food and beverages are processed, packaged and distributed around the world. Today, the company operates in more than 160 countries and works with some of the world’s largest food and beverage brands.
“Broadhead stood out from other agencies for its fresh thinking and strategic challenging of our conventions,” said Angela Peterson, communications director of Tetra Pak U.S. and Canada. “We were looking for a partner that could push us, but also had a deep understanding of what success looks like in B2B marketing.”
Broadhead will lead PR, social and digital media for Tetra Pak’s North American presence.
“Tetra Pak is one of those companies that quietly shapes everyday life on a global scale,” said Maija Hoehn, CMO of broadhead. “They’re a category leader with ambitious goals for the future, and we’re excited to help tell that story in a way that builds reputation, drives engagement and supports business growth.”