We are excited to announce that Gil Muiños has joined the agency as our first Chief Creative Officer.
Muiños comes to broadhead from Colle McVoy, where as ECD the agency was named 2023 ADWEEK’s Midsize Agency of the Year and elevated such brands as La-Z-Boy, Goodyear, Target, and Haribo while recruiting top talent and nurturing a best-place-to-work creative culture. Over more than 20 years, he has energized both challenger and iconic brands like Nike, Jordan Brand, Google, Xbox, Red Bull, Quaker Oats, and Porsche. Before joining Colle McVoy in 2022, he was group creative director at Best Buy, where he oversaw full-service creative campaigns for the Best Buy brand, as well as Samsung, Intel, and Oculus (Meta) brand initiatives. At broadhead, he will oversee a 20+ person team that builds ideas collaboratively with the entire agency.
“Gil’s reputation for pairing high-level craft with business results makes him the ideal leader to help us redefine what modern creative leadership looks like,” says Dean Broadhead, Founder + CEO of broadhead. “The role of creativity is evolving from storytelling to driving measurable business impact. We’re building a model that brings ideas closer to outcomes.”
This new model hinges on proprietary AI platforms introduced last year to emphasize ideas, design, and strategy over long hours, production, and tactical outputs. “Broadhead is built for the future of creative craft because we’re about getting your brand bought, not just noticed,” said Muiños. ”Here, teams show up for one another and integrate creativity, data, AI, and speed in a way most agencies don’t. We’re a creative agency, not just a creative department.”