Good strategy has a way of getting noticed.
Broadhead brought home two awards from the 2026 4As Jay Chiat Awards, earning Gold in AI Strategy for Prism and Bronze in Experiential Strategy for Sunkist Growers.
Presented by the 4As, the Jay Chiat Awards celebrate the strategic thinking behind some of the industry’s most effective and creative work.
Gold: AI Strategy
Prism, a proprietary tech platform developed by broadhead, took Gold in AI Strategy for “Prism: Because Decisions Don’t Wait.”
Broadhead built Prism to help close the distance between data and decisions. Using AI-powered audience personas, it gives broadhead a new way to explore perspectives, pressure-test ideas and get closer to the people behind the numbers.
Bronze: Experiential Strategy
Broadhead’s campaign for Sunkist Growers, “WTF … LEMONS?,” earned Bronze in Experiential Strategy.
The idea started with a familiar challenge: How do you get people excited about something as everyday as a lemon? The answer: you make it anything but everyday.
The work gave people a new way to experience Sunkist, turning a familiar fruit into something unexpected, intriguing and worth talking about. It’s the latest recognition for broadhead’s work with Sunkist and another reminder that even the most familiar categories have room for fresh thinking.