Broadhead has been named integrated agency of record (AOR) for Cosmo Technologies, a fast-growing family-tech company, following a competitive, brand-led review. This partnership represents our fifth AOR win since Fall 2025, underscoring our continued momentum as a leading independent agency driving growth for brands across industries.
Cosmo is on a mission to unlock the best of childhood. Its flagship product, the “JrTrack” kids’ smartwatch, offers a safe alternative to smartphones with GPS tracking, secure calling and messaging, and parent-controlled features, helping families stay connected with confidence.
As AOR, we will lead creative, performance media, social media, and data science and analytics, while also serving as the central analytics hub for affiliate marketing. The partnership will kick off with Cosmo’s first brand campaign, launching this spring, to accelerate growth and expand market presence.
“Cosmo is on an exciting growth path right now and we can’t wait to get broadhead’s work in-market,” says Ryan Gilles, CMO of Cosmo. “Their seasoned approach in combining anthropology and data science with hard-working creative was stand-out in the pitch room.”
The collaboration reflects a shared belief in combining human insight, data science, and creative storytelling to drive measurable business results.
“We’re thrilled to be partnering with the team at Cosmo that shares our vision of leveraging creativity and data to win the moment,” says Dean Broadhead, CEO of broadhead. “Beyond being an amazing product, it’s a truly amazing brand on the cusp of incredible opportunity.”
With this partnership, we continue to expand our role as a modern AOR partner, helping brands scale through integrated marketing, advanced analytics, and AI-driven insights.