Stoking the flames for recruitment

Women in Fire

Brand Activation

We Need Your Fire

Looking to bolster membership and advance their mission to provide training, advocacy and resources for a more inclusive fire service, the global non-profit Women in Fire looked to broadhead to bring their brand to life. We teamed up with award-winning photographer Andy Anderson to highlight some of the real women that comprise 7% of the otherwise male-dominated fire service. In addition to the development of print ads, posters, digital ads and social content, broadhead created a robust brand asset library for Women in Fire to use for future recruitment and promotional efforts.

Making up just 7% of the fire service, female firefighters do much more than just fight fires — they fight perceptions
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