The Mosaic Company

Experience Design

The Expert’s Table

Interrupting the days of farmers and retailers with highly technical information is no easy task, so in our most recent social media effort for The Mosaic Company, we veered from the strictly scientific route and instead produced a series of informative, engaging videos. Laid-back and easy to digest, “The Expert’s Table” features technical experts discussing soil fertility topics — over a pint — at a local microbrewery. Juxtaposing science with a casual bar setting created a dynamic that left viewers wanting to learn more.

Science + a casual bar setting = a match made in agronomy heaven