Paving the way for a sWheat comeback

sWheat Scoop

Experience Design

sWheat Dreams

While revolutionary in their all-natural approach, sWheat Scoop was beginning to lose its luster in the natural cat litter category. Looking to make some noise in a cluttered market, sWheat Scoop turned to broadhead for an overarching brand refresh that helped them regain their footing and reestablish their position as the world’s first all-natural cat litter. Along with updated packaging and sales support materials, we helped sWheat Scoop take on the digital realm with an elevated look and feel that promoted website engagement. Efforts across multiple mediums proved that the sWheat Dreams campaign — including one cute wheat farmer and an even cuter kitten — was just what sWheat Scoop needed to make their comeback.

With a little help from broadhead and Mittens the kitten, sWheat Scoop’s brand was refreshed and restored. So was their path to continued success.
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