Crowning the official Meat of the North

Minnesota Pork Board

Communications + Activation

Meat of the North

When the Minnesota Pork Board tapped broadhead to drive pork consumption, we took a two-fold approach to connect the dots between farm and table with a “Meat of the North” documentary and a series of #PorkPlease videos. The integrated campaign, including “Tasty”-style recipe videos (that garnered an engagement rate 64% higher than industry average) and a short documentary about Minnesota’s pork industry, aimed to highlight the real lives of pig producers and inspire consumers with new ways to cook with pork.

Land of 10,000 Lakes? More like Land of 3,000 Pig-Farming Families.
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