Expanded Critical Care Access Nationwide
In the heart of rural America, doctors often find themselves battling not just illnesses but the limitations of their environments. Lacking the resources and specialist support available in urban centers, these healthcare providers struggle to offer the level of care their patients need.
AmplifyMD saw this disparity and envisioned a solution: a platform that would connect rural doctors with a network of on-demand, remotely accessible specialists, leveling the playing field in healthcare.
To bring this vision to life, AmplifyMD needed more than just a powerful idea — they needed a brand that spoke to their mission. Originally operating under the name TSQRD, the company’s identity didn’t capture the essence of their revolutionary approach. They needed a transformation, one that would resonate with the doctors they aimed to empower and the patients they sought to serve.
We stepped in to craft a brand that would encapsulate AmplifyMD’s innovative spirit. The new name, AmplifyMD, was just the beginning. We designed a vibrant identity, complete with marketing materials, a user-friendly website, and playful mascots that made the brand both professional and approachable. This new look wasn’t just about aesthetics; it was about making a statement—AmplifyMD was here to change the game in healthcare.
The impact was immediate. With a fresh brand that clearly communicated its value, AmplifyMD caught the attention of investors, securing $23 million in funding. In just two years, they expanded to over 20 hospitals, bringing quality care to thousands of patients who previously had limited options. With a platform capable of connecting over 3,300 medical institutions, AmplifyMD is on the path to redefining healthcare access across the nation.