Feeding the nutrition narrative

good2grow

Brand Activation

Hometown Takeovers

While competitors in the juice category struggle for share of basket, good2grow is flourishing across all channels thanks to our engaging experiential work. We partnered with the fastest growing juice brand to create immersive events that cultivated brand love among kids and parents alike, as well as developed a comprehensive public relations program that pulled all the right levers for the brand: multi-tier influencer engagement to drive awareness, content and behavior; a top-tier media partnership around a key selling period and development of Registered Dietitian media blitz to drive 3rd party credibility.

With a little help from broadhead and friendly faces like Iron Man and Princess Belle, good2grow continues to come out on top.
good2grow sproutz with Mickey and Minnie Mouse
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Children at a good2grow experiential event