Going Viral in Fight Against Child Hunger

Every Meal

Brand Activation

Going Viral in Fight Against Child Hunger

COVID-19 introduced a unique set of challenges for Every Meal (formerly known as The Sheridan Story) and broadhead was tasked with helping them meet an urgent fundraising need — $1.5MM in less than one month. Through several well-placed local media stories our team helped them meet that goal, allowing them to continue providing 100,000 meals per week to Minnesota children (4x their pre-COVID food bag output).

The following month, social unrest in Minneapolis hit a boiling point and so did the need for food. Every Meal facilitated a food drive at a local elementary school, hoping to collect 80 bags to distribute in newly created urban food deserts. In the end, they collected a whopping 18,000, resulting in a viral national media moment. With our help, all major national media outlets covered the incredible story – including the TODAY Show, Good Morning America and The Washington Post – as well as local and regional media.

All this attention drove first-time and current donor contributions to a new level, which resulted in the development of a new donor video series designed to keep the goodwill going.

"We had 14 blocks of traffic at one point just to drop off food. People drove in from Iowa and we received monetary donations as far as Germany." Rob Williams - Executive Director and Founder, Every Meal

Screenshots of news stories on TSS
Bin of TSS lunch packs
TSS sign in warehouse
TSS volunteer holding bag
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