A digital strategy to drive smiles
When families retreated indoors due to COVID-19, broadhead and good2grow worked quickly to meet them there – at home and online – and launched two digital experiential activations on Facebook, the brand’s largest social platform, to give parents and kids a few moments of happiness.
The Fairytale Adventures Live Puppet Show series was designed as a 35-minute respite from pandemic life with some much-needed comic relief. With each iteration, broadhead incorporated additional good2grow digital platforms, including good2collect.com and the good2collect app, creating more opportunities for engagement, giveaways and interactivity during the shows.
The #SendaSmile campaign encouraged people to nominate kids who deserved a custom video shout out from good2grow licensed characters to celebrate personal milestones. broadhead ensured all entrants received personalized communication from good2grow, from point of contest entry to winners’ selection.
These activations – and all the smiles – reminded parents that good2grow was more than just an in-store impulse purchase, as e-commerce sales have confirmed.