Inspiring moms everywhere to Pick Real

California Strawberry Commission

Business Transformation

Pick Real

The California Strawberry Commission came to broadhead with two challenges: Create a health halo around strawberries, and drive connections with the farmers who grow them and the consumer moms who make purchase decisions. broadhead launched a new Pick Real brand for California Strawberries with a multichannel campaign. We tapped influencers for both content and audience reach, consumer and media relations told both the health and the farmer story, industry partnerships with registered dietitians gave us a reputation boost, and organic and paid social outreach let us target moms across the nation who were most likely to put strawberries in their carts.

If moms knew how nutritious strawberries were, they’d feed their kids 8-a-day. We made sure they did.
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