Galvanizing moms to build brand love

Beech-Nut Nutrition

Communications + Activation

Ambassador Network

The baby food and toddler snack spaces are innovating at a frenzied pace, bombarding young mothers with confusing and conflicting messages on how to provide their children with nutritious choices. Fighting for share-of-mouth, natural baby food brand Beech-Nut looked to us to help them disrupt the market with a unique advocacy program that leaned on the passion of 50 mothers across the country. The network of brand ambassadors facilitates product sampling and Beech-Nut brand education while creating authentic experiences that bring moms together.

Igniting powerful consumer connections with mom-centric advocacy.
Beech-Nut products
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