Building a brand identity for a leading crop protection company
When Atticus called on us for a rebrand that positioned them as the premium provider of generic crop chemicals, we introduced The Warrior Farmer.
The confident figure resonated with the industry, embodying familiar characteristics that spoke to the daily battle American farmers face and delivers on the values of simplicity, relevance and reliability.
The Warrior Farmer came to life across a variety of platforms including digital, print and trade show events, where people could unleash their own inner warrior through an augmented reality experience.