the mosaic company
How do you capture farmers’ attention when their attention is focused on their fields? It’s a mystery.
When opportunity knocks, we knock back tenfold. The Mosaic Company asked us to find a way to break through the endless clutter farmers receive during harvest. Because they sit in their tractors and combines all day, we knew what to do. Go for the ears. Through a 10-part episodic podcast drama, “The Great Yield Mystery” was created.