the mosaic company

How do you capture farmers’ attention when their attention is focused on their fields? It’s a mystery.

When opportunity knocks, we knock back tenfold. The Mosaic Company asked us to find a way to break through the endless clutter farmers receive during harvest. Because they sit in their tractors and combines all day, we knew what to do. Go for the ears. Through a 10-part episodic podcast drama, “The Great Yield Mystery” was created.

Episode 1: Grounded
Episode 2: Forecast
Episode 3: Field Goal

178,625,479 earned impressions

More than 2,000 podcast episode downloads

25% increase in Facebook page likes